Why UK Staycations Are Here to Stay

Why UK Staycations Are Here to Stay

The age of the staycation is firmly upon us and it isn’t going away anytime soon. A recent survey across 2,002 UK adults found that 61% are now more likely to take a staycation than before, with 49% definitely planning one in the next 12 months What's more, 36% have taken 2–3 UK breaks in the last two years, underlining the trend’s return to mainstream status.

📈 Strong Market Growth

The UK staycation market was valued at £25.3 million in 2025 and is projected to grow at a steady 6.1% CAGR, reaching approximately £45.5 million by 2035. This growth is fuelled by rising interest in sustainable travel, cost-effective getaways, and a renewed passion for exploring closer to home.

🧳 A Holiday for Every Mood

According to a RSM report, 28% of consumers plan a long-stay UK holiday in 2025, while 33% are eyeing weekend breaks. Verdant Leisure data shows 67% are likely to book a UK break, with 46.6% looking forward to a full 7-night staycation, signalling enthusiasm across both short and extended trips

💷 Economic & Cultural Drivers

In the festive season alone, domestic tourists pumped £2.5 billion into the UK economy, demonstrating staycations’ impact on local hospitality, retail, and attractions. Meanwhile, 69% of Brits prefer a UK stay over an overseas one, rising to 76% among 25–34-year-olds.

Looking for the Perfect UK Staycation?

Explore the most popular destinations booked through cottages.com and discover the charm of Britain’s most beloved holiday spots.

In the Lake District, Keswick, Bowness-on-Windermere, and Ambleside offer breathtaking scenery, lakeside strolls, and endless walking trails—ideal for nature lovers and outdoor enthusiasts alike.

Along the east coast, seaside favourites like Whitby, Bridlington, Scarborough, and Skegness provide classic coastal getaways with sandy beaches, family attractions, and historic charm. Enjoy fish and chips by the harbour, explore Victorian promenades, or simply unwind by the sea.

Heading south-west, Newquay in Cornwall is a surfer’s paradise with stunning beaches, vibrant nightlife, and access to the South West Coast Path.

For history and heritage, York blends ancient architecture with boutique shopping and top-notch dining, while Alnwick in Northumberland invites you to explore its iconic castle, gardens, and picturesque surroundings.

Whether you're after coastal relaxation, countryside walks, or cultural adventures, these top destinations offer something for every kind of traveller. With a wide range of cosy cottages, pet-friendly holiday cottages, and family-sized homes, cottages.com makes it easy to find your perfect base for a memorable UK holiday.

Evolving Traveller Needs

As the staycation trend matures, so too do the expectations of today’s UK travellers. No longer content with one-size-fits-all holidays, people are increasingly seeking breaks that reflect their lifestyles, values, and routines even when away from home. This shift has sparked a wave of innovation across the self-catering and holiday cottage sector, with property owners and providers adapting to meet more personalised, experience-driven demand.

More Than Just a Place to Stay

There’s been a marked rise in searches and bookings for pet-friendly properties, reflecting the reality that many guests now travel with their four-legged companions in tow. Dog-friendly cottages with enclosed gardens, nearby walking routes, and pet-welcoming pubs are in particularly high demand turning pet-inclusive travel from a luxury into an expectation.

At the same time, travellers are looking to elevate their breaks with premium features like hot tubs, log burners, and scenic outdoor spaces, helping even short stays feel indulgent. Listings that include EV chargers are also gaining traction, especially in rural and coastal areas, as more guests make the switch to electric vehicles and seek hassle-free travel options.

Rise of the Short & Spontaneous Escape

Modern life is busier than ever, and flexibility has become essential. There’s been strong growth in short breaks particularly 2- or 3-night stays which are easier to fit around work, school, and everyday commitments. Last-minute and spontaneous getaways are also rising in popularity, as travellers take advantage of mid-week deals, flexible bookings, and the ability to “escape the everyday” with minimal planning.

Sustainability and Local Connection

Today’s staycationers are not just looking for convenience they’re also choosing to travel with purpose. Many are opting for destinations that support local businesses, offer access to nature, and reduce their carbon footprint. From low-waste holiday homes to eco-conscious hosts and locally sourced welcome hampers, sustainability is no longer a niche concern it’s becoming a mainstream booking factor.

Moreover, there's a growing interest in immersive local experiences—like farmers’ markets, regional food trails, community festivals, and nature-based activities that allow travellers to genuinely connect with the places they visit.

In short, the modern UK traveller is thoughtful, flexible, and experience-driven and the staycation sector is evolving fast to meet those expectations.

Why Staycations Will Continue to Thrive

The rise of the UK staycation is more than just a passing trend it’s a reflection of changing priorities, deeper values, and a desire for meaningful, manageable travel. As we look ahead, several powerful factors suggest that staycations are not only here to stay, but set to become a core part of how people holiday in the years to come.

1. Cost Certainty in an Uncertain Economy

With ongoing economic pressures and fluctuating international travel costs, UK holidays offer a welcome sense of financial predictability. Travellers can book cottages, travel by car or train, and even self-cater all of which help manage expenses without compromising on quality or enjoyment.

Many also appreciate the lack of hidden costs: no airport parking fees, currency conversion, baggage charges, or long-haul insurance premiums. For families and couples alike, staycations provide value-driven options that are easier to budget for and less prone to last-minute surprises.

2. Growing Carbon Consciousness

Environmental awareness is playing a bigger role in holiday decision-making. For travellers looking to minimise their carbon footprint, staying closer to home often feels like the responsible choice.

Swapping a short-haul flight for a scenic train ride or a countryside drive dramatically reduces emissions, and booking locally helps support communities working toward more sustainable tourism models. As awareness around eco-travel grows, low-impact holidays in beautiful UK locations offer a practical and guilt-free alternative.

3. Rediscovering the UK’s Natural and Cultural Beauty

From rugged coastlines and national parks to historic towns and hidden gems, the UK offers an incredible diversity of landscapes and experiences all within a few hours’ travel. The staycation boom has inspired many people to see their own country with fresh eyes, uncovering places they may have previously overlooked.

Whether it’s watching a sunset in the Highlands, tasting fresh seafood in Cornwall, or walking the rolling hills of the Peak District, these accessible yet awe-inspiring experiences remind people that adventure doesn’t require a passport.

4. Simpler, Stress-Free Planning

Another key reason staycations continue to thrive is the ease and flexibility of planning. With no airport queues, visa requirements, or language barriers, UK holidays are naturally more relaxed. Travellers can book last-minute, travel on their own schedule, and often bring pets or kids with fewer logistical headaches.

Plus, the rising quality and variety of UK holiday accommodation especially through platforms like cottages.com means travellers can find something to suit every taste, from romantic rural retreats to family-friendly beach breaks.

In a fast-moving world where time, money, and energy are increasingly precious, the staycation offers a simple, sustainable, and deeply satisfying way to travel. That’s why it’s not just a convenient choice it’s a smart one, and it’s here to stay.

✅ Final Take

The UK staycation isn’t just surviving, it’s thriving. With strong consumer appetite, continual investment in accommodation, and the twin forces of affordability and eco-awareness, domestic breaks are now a cornerstone of British travel. For cottages.com, that means continually improving our portfolio to meet diverse traveller needs.

Richard Banks, Group Marketing Director at cottages.com states,

"Staycations have become more than just a trend—they’re a conscious lifestyle choice. Travelling within the UK offers a unique blend of natural beauty, cultural richness, and convenience that’s hard to match. Whether it's a weekend in the countryside or a coastal escape, domestic holidays allow people to unwind without the stress of long-haul travel. Just as importantly, they channel vital support into our local economies, helping independent businesses and communities thrive year-round."

Ready to embrace the trend? Discover a curated collection of UK staycations on cottages.com whether you’re seeking a peaceful countryside escape, coastal family fun, or something quirky and unforgettable.

About Us

cottages.com is your go-to destination for an extensive selection of memorable cottage holidays. With a wealth of experience spanning over 45 years, we boast a portfolio of over 19,000 holiday homes spread across the UK, catering to every budget. We're committed to maintaining a high standard of service to our customers by abiding by ABTA's Code of Conduct Our excellent Trustpilot rating reflects the high level of customer satisfaction we strive for. We believe in keeping things simple, so you can focus on making lasting memories with your loved ones from the moment you book with us.