Discover the Charm of East Anglia

Have you ever stumbled upon a gem that takes your breath away? That’s exactly what Lonely Planet’s annual Best in Travel list does for travellers, and in 2025, East Anglia has claimed a top spot! This isn’t just any list—being featured here is akin to receiving a VIP pass to the world’s most stunning destinations.

Lonely Planet is more than just a travel guide; it’s a go-to source for millions of wanderlust-driven folks searching for their next adventure. Each year, the Best in Travel list shines a light on destinations that promise unique experiences, culture, and, of course, stunning landscapes. With its rich history and beautiful scenery, East Anglia fits this bill perfectly, making it a worthy addition for 2025.

So, let’s dive into why East Anglia is turning heads and why you should consider adding this region to your travel bucket list.

Top Reasons to Visit East Anglia 

East Anglia is a captivating region that stretches across Norfolk, Suffolk, Cambridgeshire, and parts of Essex. This area is known for its charming villages, historic towns, and picturesque coastlines—ideal for those looking to escape the hustle and bustle of city life.

Here are a few highlights that make East Anglia a standout destination:

Scenic Countryside

The region is famous for its stunning landscapes, from the beautiful rolling hills of the Brecks to the serene waterways of the Broads. Perfect for nature lovers, these areas offer numerous walking and cycling paths.

Historical Treasures

East Anglia is steeped in history. Think medieval towns like Bury St Edmunds and the stunning university city of Cambridge, which beckons with its ancient architecture and academic vibe.

Charming Coastal Towns

Coastal spots like Southwold and Aldeburgh are known for their quaint charm and stunning beaches. Expect colourful beach huts, fresh seafood, and fantastic sunsets—all postcard-perfect moments!

Unique Wildlife

The region is also a haven for wildlife enthusiasts. The Norfolk Broads National Park, with its unique wetland ecosystems, is home to diverse bird species and other wildlife, offering amazing opportunities for birdwatching and exploring nature.

Culinary Delights

Foodies will absolutely rejoice in East Anglia! From traditional fish and chips to stellar farm-to-fork restaurants, the local cuisine reflects the region's agricultural heritage and coastal bounty. Make sure to try local specialities like Cromer crab and Suffolk cider.

East Anglia’s Unmatched Natural Beauty

From the rolling hills and lush meadows to the serene rivers and picturesque coastline, East Anglia showcases a diverse range of natural settings that will leave you in awe. Whether you prefer the tranquillity of the countryside or invigorating sea breezes, there is something for everyone to enjoy in this stunning region. The abundance of wildlife and flora adds to the charm of East Anglia, making it a haven for nature lovers and outdoor enthusiasts alike.

Some key areas to explore include:

The Norfolk Broads National Park

The Norfolk Broads is a unique national park featuring beautiful waterways and lush landscapes. Its serene atmosphere is perfect for leisurely boat rides, where you can enjoy the local flora and fauna. For a hands-on experience, canoe rentals allow you to paddle through its waters and observe the stunning scenery and wildlife. Guided tours are offered for those interested in the area’s history and ecology, or you can relax by the water, soaking in the park's beauty.

Suffolk Coast & Heaths Area of Outstanding Natural Beauty

The Suffolk Coast is a breathtaking destination recognised for its Outstanding Natural Beauty. With towering cliffs providing stunning sea views and pristine sandy beaches ideal for walks and relaxation, the natural beauty is abundant. The area also features numerous nature reserves supporting diverse wildlife.

Wicken Fen

Wicken Fen, one of the UK’s oldest nature reserves, is a captivating part of the National Trust. Its rich history and diverse wildlife create a sanctuary for nature lovers. The preserved fenland landscape reveals the area's past, and encounter rare birds and vibrant plants.

Thetford Forest

Thetford Forest is an ideal destination for outdoor activities like cycling, horseback riding, and hiking, particularly in Autumn when the foliage is vibrant. Cyclists can enjoy stunning views along various trails, suitable for all skill levels. Horseback riding offers a unique way to explore the forest, with guided tours available for all riders. Hiking in Thetford Forest is a magical experience with well-maintained trails, allowing you to appreciate the beauty of nature at your own pace.

Step Back in Time: Discover East Anglia’s Rich History

East Anglia has a rich history that dates back centuries, encompassing notable landmarks and ancient sites that offer a glimpse into its captivating past.

Cambridge – A Hub of Academic and Architectural History

Cambridge University stands as a beacon of academic excellence in the East Anglia region, tracing its roots back to the medieval era. With a rich history spanning over eight centuries, the university has consistently been at the forefront of innovation and intellectual advancement. Its esteemed reputation as one of the oldest and most prestigious universities in the world is attributed to its renowned faculty, cutting-edge research facilities, and a tradition of producing some of the brightest minds in various fields. The legacy of Cambridge University is sure to endure for generations to come, as it continues to shape the landscape of academia and inspire aspiring scholars worldwide.

The Historic Ely Cathedral 

Ely Cathedral is not just a building, but a symbol of faith and history in East Anglia. Its towering spires and intricate stone carvings tell the story of centuries gone by, showcasing the craftsmanship and dedication of the people who built it. As one of the most important religious sites in the region, the cathedral has been a focal point for pilgrims and worshippers for generations. Its grandeur and beauty are a source of pride for the local community, serving as a reminder of the area's rich cultural heritage.

Norwich Castle and Cathedral 

Norwich Castle was originally built by the Normans in the 11th century as a royal palace for William the Conqueror. It was strategically placed on a high hill overlooking the city of Norwich to assert Norman power over the region. Over the centuries, it served various functions including as a prison and a courthouse. Today, Norwich Castle is a museum that showcases the history of the region and displays a collection of art and artefacts.

Norwich Cathedral, on the other hand, was founded in 1096 by Herbert de Losinga, the first Bishop of Norwich. The cathedral is considered one of the most complete Romanesque cathedrals in Europe, with its distinctive round arches and ornate carvings. The construction of the cathedral took over 60 years to complete, and it has undergone several renovations and additions over the centuries.

Charming Towns and Villages to Explore

The unique shopping experience found in East Anglia often includes local artisans showcasing handmade goods, as well as traditional markets offering fresh produce and homemade treats. Additionally, East Anglia is renowned for its regional cuisine, with an abundance of farm-to-table restaurants serving up dishes made with locally sourced ingredients.

Bury St. Edmunds – A Town of Gardens and Abbey Ruins 

Bury St. Edmunds boasts a bustling market square, as you stroll the cobblestone streets, you'll discover charming cafes, alongside historic buildings. The market town offers fresh produce, handmade crafts, and speciality items, catering to all tastes. Explore the independent shops and boutiques for unique gifts and souvenirs. Bury St. Edmunds combines old-world charm with modern amenities, making it a memorable destination.

Lavenham – England’s Best-Preserved Medieval Village

Lavenham is a charming village steeped in history, featuring crooked timber-framed cottages and winding cobblestone streets which transport you back in time. Its well-preserved medieval buildings each tell a story of the past. A highlight of Lavenham is its local artisan shops, offering handmade goods, local foods, and unique gifts created by villagers. Whether seeking pottery, homemade jam, or handcrafted jewellery, you'll find special treasures to take home.

Aldeburgh – A Seaside Escape 

Its popularity lies in its picturesque coastal setting which offers you the chance to enjoy the beauty of the seaside while indulging in delicious seafood dishes caught daily from local waters. The town's artistic heritage is evident in its numerous galleries, art shops, and cultural events that showcase the work of local artists.

One of the most iconic features of Aldeburgh is its shell sculpture, a large and intricate piece of artwork that sits proudly on the beach. This sculpture serves as a landmark symbolising the town's connection to the sea and the natural beauty of the coastline.

Unique Experiences and Activities 

Whether you're looking for a scenic coastal walk or a cultural festival, East Anglia delivers. Here are some of the top picks of things to see and do.

Boating Adventures on the Broads and the Norfolk Coast

Exploring the captivating scenery of the Norfolk Broads is a magical experience. The tranquil waterways bordered by picturesque villages, windmills, and stunning wildlife make it a paradise for nature lovers, outdoor enthusiasts and photographers. The meandering rivers and marshes of East Anglia's wetlands offer a glimpse into a diverse ecosystem.

A boat trip to see the seals at Blakeney Point is a must-do adventure for nature enthusiasts and animal lovers. Located on the Norfolk coast, this National Trust reserve is home to a thriving population of grey seals. The knowledgeable guides on the boat will provide interesting facts about the seals and their habitat, adding a layer of educational value to the excursion. The experience of being so close to these majestic creatures in their natural habitat is awe-inspiring.

Coastal Walking Trails

The scenic coastal trails along the Suffolk and Norfolk coasts offer breathtaking views of the North Sea, rugged cliffs, sandy beaches, and picturesque towns. These trails are perfect for walking, birdwatching, and photography enthusiasts. The Norfolk coast is known for its beautiful salt marshes and wide sandy beaches, while the Suffolk coast features dramatic cliffs and quaint fishing villages.

As you walk along these coastal paths, you can observe a variety of seabirds such as puffins, terns, and gannets, as well as other wildlife including seals and colourful wildflowers. The ever-changing landscape provides endless opportunities for capturing stunning photographs, whether you're interested in capturing dramatic seascapes, coastal villages, or vibrant sunsets.

Local Festivals and Events 

Every year, music and arts enthusiasts gather at the picturesque Henham Park in Suffolk for the highly anticipated Latitude Festival. From indie rock bands to alternative folk singers, the festival offers a wide range of musical genres to satisfy every taste. In addition, you can immerse yourself in various art installations, theatre performances, and comedy shows scattered throughout the park.

One of the highlights of East Anglia's event calendar is the Cambridge Folk Festival, which draws music lovers from far and wide to enjoy a weekend of live performances in a picturesque outdoor setting.

The Aldeburgh Festival, on the other hand, showcases the best in classical music and is a must-see for aficionados of the genre.

The Norfolk and Norwich Festival is a vibrant celebration of the arts, featuring a diverse array of performances, exhibitions, and workshops.

The Suffolk Show is a beloved event that brings together farmers, food producers, and families for a fun-filled day that highlights the region's agricultural heritage.

The Sandringham Flower Show is a spectacle of floral displays and gardening expertise, while the Norwich Beer Festival is a paradise for beer enthusiasts looking to sample a wide range of local brews.

And let's not forget the various local farmers' markets that allow you to experience the best of East Anglia's culinary delights, showcasing the region's fresh produce and artisanal products.

Delight in East Anglia’s Culinary Scene 

East Anglia features a rich culinary heritage, showcasing regional dishes that reflect its diverse history. The area's hearty stews, pies, and fresh seafood highlight the importance of local ingredients. Renowned for quality produce—like North Sea seafood, locally sourced meats, and seasonal fruits and vegetables—East Anglia offers diverse dining options. From cosy country pubs with traditional fare to innovative restaurants with modern twists, the focus on fresh, local flavours makes dining here an experience that celebrates the region's culinary excellence.

Seafood on the Suffolk Coast 

The Suffolk coast is a paradise for those who love seafood, with its bountiful supply of fresh catches from the North Sea. Among the most popular dishes is Aldeburgh's renowned fish and chips, a local delicacy that attracts visitors from near and far. The golden, crispy batter enveloping tender cod or haddock is a culinary delight, especially when savoured against the backdrop of the beach.

Besides this iconic dish, why not take a stroll through the seafood markets in Southwold, where you can purchase a range of freshly caught seafood, including mouthwatering prawns, plump mussels, and oysters? These markets not only provide a peek into the local fishing trade but also offer a unique chance to support the dedicated fishermen who supply such delectable offerings.

Local Markets and Farm-to-Table Restaurants 

East Anglia is a region known for its vibrant markets and farm-to-table dining experiences. The local cuisine is focused on using fresh, seasonal ingredients that showcase the region's agricultural richness. From Norfolk pork to Suffolk cheeses, the area offers a wide variety of delicious dishes that highlight the flavours of the land. Explore bustling markets filled with freshly harvested produce, homemade cheeses, and artisanal products, all sourced from local farms and producers.

Plan Your Trip to East Anglia in 2025

With its eclectic mix of historical sites, stunning natural landscapes, charming coastal towns, and delicious local cuisine, it’s easy to see why East Anglia has made it onto Lonely Planet’s Best in Travel 2025 list. This vibrant region combines the allure of untouched nature with rich culture, making it an enticing destination for anyone looking to explore the best of what England has to offer. So why not pack your bags and set off on an adventure to East Anglia? You won’t be disappointed!

If you're looking for your next home away from home check out our wide selection of holiday cottages in the area. From dog-friendly to family-friendly, from affordable to luxury, we've got a cottage that is perfect for you.

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