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A Luxury Holiday Property Goes Global

The Challenge

A year-round business as well as a luxury property, Gamefield is situated in beautiful grounds in Perthshire with its own summerhouse, hot tub and separate Indie House. The property enables holidaymakers to enjoy the best that Scotland has to offer all year round, within easy access of the historic golfing venue of Gleneagles.

A five-star self-catering property with the option to bring an in-house chef for special occasions, Gamefield might sound like it has everything going for it – and it really does. So we recruited cottages.com to help us turn it into a profitable business come rain or shine, attracting more bookings to ensure that the property was in use the whole year round.

While we do our own marketing and PR campaigns, we needed a little extra assistance in attracting customers from around the globe to this beautiful part of Scotland - and that's where cottages.com came in.

“We are delighted to add Gamefield to our portfolio – it’s a truly impressive house which is still intimate for groups. The local area is stunning, with many spectacular walks, fantastic fishing, mountain climbing, cycle routes and other outdoor pursuits for guests to enjoy nearby.”

How we helped

Our initial aim was to boost the year-round occupancy at Gamefield by 50 per cent. We were already looking at weddings and day events, but cottages.com help us to achieve our goal by using their extensive knowledge of the area, the market and their contacts to help us seal even more bookings.

When our cottages.com Regional Manager Vivienne Duncan first saw Gamefield she was blown away. Not only is it situated in a fantastic location, with everything an outdoor enthusiast would want on their doorstep; it’s also a stunning five-star property.

Vivienne said: “We are delighted to add Gamefield to our portfolio – it’s a truly impressive house which is still intimate for groups. The local area is stunning, with many spectacular walks, fantastic fishing, mountain climbing, cycle routes and other outdoor pursuits for guests to enjoy nearby.”

The market knowledge and overall reach of cottages.com has helped us put our property on the map for holidaymakers around the world. This has helped us to reach out to an even wider audience than would otherwise be possible; assisting us in their goal of boosting the year round occupancy in what is a stunning property in a beautiful location.

Results

Gamefield now attracts visitors from around the globe and has already secured bookings from Dubai, the United States and Germany, not to mention from customers closer to home.

Vivienne has been fantastic. In fact, the whole team at cottages.com has really impressed us with their knowledge. We really like that the company has expert Regional Managers to help market the property and to offer advice whenever we need it.

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