It’s been a record-breaking start to the year at cottages.com with visitors flocking to our site to book their 2017 holidays.
There's never been a better time for new cottage owners to join cottages.com
We’ve seen advance bookings soar during January, with holidaymakers keen to confirm their summer breaks in popular destinations throughout the UK. In fact, the year has got off to a flying start thanks to not one but two record booking days already under our belt! More people than ever before booked their 2017 break at the end of the first working week of the year, making 8th January the best performing sales day in our company’s history – no mean feat considering our brand family heritage spans more than three decades! Not only that, but we then broke that record again just seven days later by a margin of nearly 2,200 additional bookings and 10,000 additional visits to the cottages.com website.
While a fantastic milestone to reach, the figures are not entirely a surprise. We know people will be looking at a UK break this year, as consumer research we commissioned in late 2016 revealed a third of holidaymakers believe it’s easier and more convenient to stay in the UK.
Of course, this is great news for our cottage owners who are benefitting from the record breaking amount of bookings we're receiving. For this reason, there's never been a better time for new cottage owners looking to maximise their income to sign up with cottages.com.
Our figures show that staycations are on the rise, but what can you do to increase bookings for your holiday home?
Additional features: Luxuries such as hot tubs, king-sized beds, Wi-Fi, log burning stoves and a games console can help to generate extra bookings.
Accepting pets: Holidaymakers are often worried about leaving their four-legged friends in kennels whilst they go away. By opening up your holiday home to pets, you'll receive interest from a wider net of holidaymakers. In fact, out statistics show that by accepting pets, owners receive an average of 2.5 more booked weeks every year.
Helpful guides: A welcome pack waiting for guests on their arrival can be very handy. By providing a welcome pack filled with information on local tourist hot-spots, pubs, restaurants and shops, your guests can make the most of their time away.
Accepting short breaks: Holidaymakers are increasingly looking for short breaks of three or four nights. We advise our property owners to move with the market and ensure they offer enough flexibility to benefit from this demand.
From an owner's perspective it's a very exciting time to be involved in the industry
Simon Law, VP Property at cottages.com has said, "Staycations have grown and grown in terms of popularity in recent years, and from an owner’s perspective it’s a very exciting time to be involved in the industry. And, with all the signs suggesting that interest in holiday lets is set to continue, it's a fantastic time for new cottage owners to join us."